Instagram: Doing it for the love - not for the likes

In my last post I wrote about Instagram being a huge social melting pot with representatives of just about every person you could possibly imagine - the best bar in the world.

I want to you to grab a pint in that bar now and settle back while I talk about my views on what makes it work for me. This is purely personal so please take it with a pinch of salt (and vinegar crisps) but bear in mind that my thoughts and experiences are likely to be similar and even familiar to you.

As I mentioned before “for photo sharing, it’s the best place we have to display our media to a wide audience.” Okay so the image is going to be relatively tiny but think of the coverage compared to what you may have had EVER before. Use that small phone sized image as a taster for your website – an aperitif, if you will – for those higher resolution images if you want.

Of course, if you can show your images then so can anyone. Hence the vast amount of traffic all day every day. Because of the two-way nature of Instagram I am going to write about what I think should be posted in a photographer’s feed – which images to post, which to leave out and how to manage it. Then I will write about what I want to see from others when I open Instagram each time.

A Photographer’s Feed:

Shoot for yourself - firstly, post the pictures that you would want to see. One of the reasons I wanted to take photos was that no one was quite expressing what I wanted to see in a photograph. If you are shooting the images you want to see then you should be posting them too.

That’s much easier said than done; especially when likes and followers begin to be taken into account. It’s very easy to get drawn into posting images that you think will garner most likes and new followers. You should resist this as much as possible. Shoot and post for you – there are enough people out there who over time will find and appreciate what you are doing if it is of quality. That way you post images you believe in and, most importantly, you develop your own distinctive style. I love reflections, night scenes, harsh light, umbrellas, shadows, silhouettes, smokers, hats, close ups and details, wide scenes, layers, reds, blues, high contrast black and whites, juxtapositions - and that means I shoot all of those. Not just hats; or silhouettes; or steamy Soho night scenes… as much as I love them, or whatever else is currently getting the love.

Feedback – better to give and receive

I relish meaningful feedback - especially when it comes from other photographers who I admire and respect. Criticism is so important if we are to grow and develop our craft. We all know how an image that we have spent ages framing up, processing and posting can easily just be seen through our own optimistic glasses. We wonder why others can’t see the amazing image that we waited for hours in the rain to catch. But the viewpoint of others means so much if we are to progress. Instagram gives us a ready-made audience for our work; ready made to offer tips, advice and, if you’re lucky, plaudits, for what we post.

The downside, and the one danger of Instagram, is that it can massage your ego rather than keeping it in check. Like for a like does not necessarily engender criticism. However, if someone gives up their time to comment on something I have posted then that should not be discounted. It’s a big deal. And I will try to repay that with a comment in return. As I said in my previous post, this is the social part of Instagram. It’s where relationships are forged. So, welcome comments – and be positive in return. Be nice – “if you can’t say something nice then say nothing at all” is a good maxim. Criticism helps us grow but nurturing feeds us.

Networking – we are social animals, even if it doesn’t always seem like it. And if you have signed up for an Instagram account then you can bet you are among the more sociable of those social animals. Feedback in both directions creates relationships - you’ll be surprised how well you get to know other photographers. The next step is often for some of these online relationships to become “meet-ups” and photowalks where you can share and explore great places to shoot, gear ideas and thoughts, and inspire one another. There is nothing like shooting in an area with other creative photographers to raise your game. But even without a physical meet-up, the benefit of interacting online can be much like the benefits of a shared photowalk.

Hashtags – something of a dirty word, or at least fraught with opinion and division. Basically, if you don’t use hashtags you may as well pop a photo in a glass bottle and fling it in the North Sea. The chances of anyone finding your work will be remote. A few (up to 30) well-chosen hashtags relevant to your image (don’t use #blackandwhite if the image is colour) will ensure that it gets noticed. I’m no expert but it seems like a Goldilocks problem – the popular hashtags are so huge that your work won’t appear for long enough to be seen, whereas the tiny hashtags will have little reach. They need to be just right to get picked up. Oh, and they change over time. And don’t start me on the algorithm. I’m not wasting time trying to guess what it’s doing or how it works.

And finally, on your own feed, don’t worry about the number of likes - hard to do and I wish I could say I didn’t always, but I am getting better and, yes, it is very liberating. I honestly feel that if I post what I want to see then I will find people who follow me because they see the world in the same way or are interested in how I see the world.

In short, post for you - and be nice.

What I see:

I want to be inspired. I want you to post images that stop me and make me think.

Surprise me - develop your own style but I don't simply post variations of the same thing all the time.

Keep your feed clean – by that I mean stick to one genre (for want of a better word). I don’t want photos of meals, mountains, mates… I am a street photographer and you can tell this by looking at my feed. The feeds I want to follow are street photography feeds too. If you want to photograph your kids, pets, holidays that’s great, but have a feed for them. You can have as many feeds as you can manage. However, if you want me to follow your street work then that will be all I want to see.

And curate your feed - don’t follow a travel photographer unless you want shots of pyramids and elephants in your feed. Follow for a follow soon clutters up your feed with people who are not genuinely interested in you or what you are posting – but are genuinely interested in having you on their follower list. If I don’t follow you, it’s not personal. I’ve found some amazing images on Instagram but if they aren’t street photography I won’t follow them on my street feed.

Hashtags – the double-click on an image is a really great way of liking a picture – far simpler than navigating to the heart to click. However, there’s nothing more irritating to me to find the image is filled with hashtags. Use hashtags in the caption or the comments - not on the image; no one wants to suddenly find they’re whisked away to somewhere else just because they tried to like your image.

Don’t tag me in an image just to get me to look at it. If I’m in it, or if it’s truly relevant then fine. But if you just want me to see you then it’s just noise and its irritating. It’s like knocking on my door and legging it.

So…

Accept it for what it is – probably the best image sharing tool we currently have it. Enjoy it. Do it for the love – not for the likes.

This was going to be a few thoughts – I hope it’s not too much of a rant (oh dear) – most of all I hope you find it useful. Let me know in the comments below.

Have a good one.